Huf

Huf is the brainchild of professional skateboarder Keith Hufnagel. Having shown an interest in skate fashion since his days riding for Stüssy and DVS, Keith opened the first Huf store in San Francisco in the early 2000s, and started producing Huf branded product shortly after. Best known for their printed t-shirts and caps, Huf expanded to include a full footwear line in 2009 and is now one of the leading independent skate/streetwear brands in the industry.